Some stories are written in ink.
In writers’ rooms. Studios. Backlots.
Others are written in sweat.
On red tracks. Padded mats. Chlorinated pools.
One gets reshoots.
The other?
One take.
In 2028, the greatest athletes on Earth come to the storytelling capital to write their stories for real.
And when those stories end, they won't fade to black.
They'll Fade to Gold.
Fade to Gold
LAUNCH
The official trailer for the Summer’s biggest event.
Setting the scene.
OOH
The must-see performances of 2028.
PARTNERSHIPS
Co-starring: LA’s finest.
LA icon Vans drops an exclusive LA28 Fade to Gold shoe. Off the Wall. Onto the podium.
In-N-Out adds Golden Onion Rings to the menu. LA’s favorite co-star, now in gold.
Golden Road Brewing releases a limited-edition Golden Ale in collectible five-packs.
Victory tastes hoppy.
SOCIAL
Giving everyone a spot on the podium.
