LAUNCH
In a snack aisle that does too much, SunChips champions doing just enough.
All that and a bag of chips.
OOH
Lightening up the places that need it the most.
AUDIO
Sound bites that cut through the noise.
PACKAGING
We let our flavors speak for themselves.
Orignal
Here's an original idea: A chip is a chip. Not an extreme challenge or a gastronomical experience.
Just light, crunchy, and simply snackable. That's why we came up with Original. It's not here to change your life, boost your IQ, or win a TikTok challenge. But if slightly savory, slightly sweet is what you seek, you've come to the right bag.
Garden Salsa
Call us crazy, but we prefer flavor over tongue-scorching heat. After all, chips should treat your tastebuds, not traumatize them.
Garden Salsa brings tomato, onion, and a dash of jalapeno. Just enough spice to make things interesting. Just enough restraint to keep them delicious.
Harvest Cheddar
Age makes everything better. Including cheddar. Especially cheddar.
And this Harvest Cheddar is old enough to be comfortable in its own cheesy crunchy skin. Because when you're a whole grain chip made with real cheddar, there's no point reinventing the wheel. Of cheese.
French Onion
A lot of over-the-top things are French. Artisanal snails. Handbags that cost more than a whole apartment. How you say "croissant".
Thankfully, French Onion isn't one of those things. It's just real sour cream accented by real onion. Rich, tangy, and a little bit zesty. Pairs well with football games and late-night munchies. No homework required.
SOCIAL
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