Manifesto
There’s always a “but,” isn’t there?
Anything of quality comes with a catch.
So when you hear "Verizon has the best coverage," you probably think:
"But it's expensive."
"But it's not worth it."
"But there's a better deal out there."
Nope.
Verizon has always had the best coverage.
Now that it matches the other carriers’ rates, it’s also the best value.
So while Verizon's calls don't drop, neither does the other shoe.
Verizon.
Best coverage. Best deal. No but.
LAUNCH
Introducing coverage without caveats.
Here’s the fine print.
OOH
Catches in the wild.
DIGITAL
You swiped right, but…
PARTNERSHIPS
Verizon x Hinge
Show them your “but.”
Verizon x NFL
Drop balls, not calls.
SOCIAL
Their lives look great, but…