Manifesto

There’s always a “but,” isn’t there?

Anything of quality comes with a catch.

So when you hear "Verizon has the best coverage," you probably think:

"But it's expensive."
"But it's not worth it."
"But there's a better deal out there."

Nope.

Verizon has always had the best coverage.
Now that it matches the other carriers’ rates, it’s also the best value.

So while Verizon's calls don't drop, neither does the other shoe.

Verizon.
Best coverage. Best deal. No but.

LAUNCH

Introducing coverage without caveats.

PRINT

Here’s the fine print.

OOH

Catches in the wild.

DIGITAL

You swiped right, but…

PARTNERSHIPS

Verizon x Hinge

Show them your “but.”

Verizon x NFL

Drop balls, not calls.

SOCIAL

Their lives look great, but…

AUDIO

Butting into your playlists.

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